Currently the Director, Copy & Brand Voice for Clinique Global, Lyz oversees the global brand voice and manage a team of copywriters. She covers every touchpoint of the brand, from product naming and packaging, to campaigns, email, social, and visual merchandising.

 
See more.

See more.

F19 Even Better Pop™

Lip Colour Foundation

As the Copy Lead for the first launch utilizing Clinique Shade-Match Science, she helped concept and execute 360 storytelling around a line of scientifically-proven neutral lip shades based on skin tone and under tone.

S20 Clinique iD™

Lyz oversaw, concepted, and executed the resupport of Clinique’s biggest franchise to date. Inquire within for additional information, since this campaign won’t hit global markets until Spring 2020.

F20 Clinique iD™

Lyz oversaw, concepted, and executed the resupport of Clinique’s biggest franchise to date. Inquire within for additional information, since this campaign won’t hit global markets until Fall 2020.