This collection is Jaclyn Hill’s first foray into complexion products, with a Skin Perfecting Blurring tint in 12 shades and Faux Filler Perfecting Concealer in 34 shades. I developed the concept statement and complete campaign copy, along with educational messaging, e-mail marketing, and a complete site experience to find your shade. Sold on jaclyncosmetics.com as well as ULTA and Morphe.
