As Senior Editorial Lead for Jet.com, Lyz helped lead a team of copywriters in launching the brand’s first private brand of products, its first editorial platform, and in developing and growing the voice and brand strategy behind the Walmart-owned city-specific e-commerce destination.

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UniquelyJ

A founding copy lead for Jet’s first private brand of consumable products, Lyz helped lead the team in developing and executing the voice at every touchpoint — from naming and packaging, to email, social, and as a site experience.

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OOH Brand Campaign

Concepted and led a series of evergreen out of home ads that were executed in ten cities across the United States, on busses, billboards, and on public transportation.

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The Prestige Beauty Kits

Acted as Copy Lead of Jet’s first curated line of prestige beauty kits — she developed the voice for packaging, educational collateral, blog and social posts, and email.

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The Jet Blog

Served as the Editor-in-Chief of Jet.com’s first editorial platform; managed a team of writers and designers to create original content around Jet’s assortments. Collaborated with brands like Allswell, Tasty, Be Mixed Cocktails, Story, and more.