As Senior Editorial Lead for Jet.com, Lyz helped lead a team of copywriters in launching the brand’s first private brand of products, its first editorial platform, and in developing and growing the voice and brand strategy behind the Walmart-owned city-specific e-commerce destination.
A founding copy lead for Jet’s first private brand of consumable products, Lyz helped lead the team in developing and executing the voice at every touchpoint — from naming and packaging, to email, social, and as a site experience.
OOH Brand Campaign
Concepted and led a series of evergreen out of home ads that were executed in ten cities across the United States, on busses, billboards, and on public transportation.
The Prestige Beauty Kits
Acted as Copy Lead of Jet’s first curated line of prestige beauty kits — she developed the voice for packaging, educational collateral, blog and social posts, and email.
The Jet Blog
Served as the Editor-in-Chief of Jet.com’s first editorial platform; managed a team of writers and designers to create original content around Jet’s assortments. Collaborated with brands like Allswell, Tasty, Be Mixed Cocktails, Story, and more.