COPY DIRECTOR & WRITER
Top-performing ideator with 8+ years of experience in a variety of creative genres—from content creation with major national brands and publications, to legal documentation with international creatives, to experience in beauty, fashion, lifestyle, home, and women’s writing, and more. Strong expertise in the management and conceptualization of marketing and editorial initiatives, 360 storytelling, and developing brand voice for a variety of companies.
Clinique New York, NY Director, Copy & Brand Voice 2018-Present
Manages copy department to conceptualize and write content for all Global initiatives under Estee Lauder's heritage brand.
Creates 360 storytelling strategies under a variety of touch points, including print, packaging, visual merchandising, social, and e-commerce.
Collaborates with the creative team and Marketing to grow and rebrand the voice and aesthetic in a way that speaks to the mature millennial demographic.
Senior Editorial Lead
Hoboken, NJ 2017-2018 2016-2017
Founded Jet.com's first editorial destination, a lifestyle outlet that created content under categories like beauty, home, fashion, and lifestyle. After launching in May 2017, the blog boasted over 80,000 unique views per month, with partners such as Fuji, Chobani, Food52, and Campbell's.
Oversaw a staff of copywriters and writers, editing copy and voice for out of home campaigns, site, email, social, and event collateral.
Launched Uniquely J, Jet.com’s first private brand, establishing a voice and tonal guidelines for ongoing products such as coffee, clean living products, and snacks.
Real Simple New York, NY Copywriter 2014 – 2016
Conceptualized and created all marketing content for the Creative Studio at Real Simple, including print, digital, event, and internal.
Collaborated with designers and marketers to develop visually stunning and innovative digital campaigns, advertorials, event collateral, sell sheets, proposals, and ongoing initiatives.
Edited and fact checked all print and digital marketing material, while developing a fresh voice for the millennial demographic.
Pat McGrath New York, NY Copywriter 2013 – 2015
Curated and perfected the press voice for the iconic makeup artist and entrepreneur Pat McGrath. Collaborated with Ms. McGrath’s Beauty Director to pen quotes, stories, and biographies for such highly acclaimed publications and outlets as Vogue and its international counterparts, Elle, Martha Stewart Living, Rachael Ray, Teen Vogue, Harper’s Bazaar, and Cosmopolitan, to name a few.
Acted as on hand speechwriter during New York Fashion Week, if ever Ms. McGrath was needed to present an award, explain a look, or give quotes to the press.
XOJane, HelloGiggles, Refinery29, HuffPo, NYLON New York, NY Freelance Writer 2010 – Present
Writes essays, articles, and posts for a variety of media outlets, generally focused on women, music, beauty, dating, love, or home.
Developed and maintained a strong network of relationships with editors and writers in a variety of genres, mostly geared towards the digital, style-focused, millennial generation.
EDUCATION & INTERNSHIPS
St John Fisher College
BA Communications & Journalism
Rochester, NY 2008 New York, NY 2009 New York, NY 2008