Biossance is the reason why vegan squalane exists in the beauty landscape today, and continues to be a science-led brand of innovation and great skin. I acted as the brand’s interim Editorial Director for six months, overseeing the copy department and all brand voice moments across channels and platforms.
In this role, I oversaw and executed product naming and campaign messaging for three new products — The Pro-Peptide Lip Perfector and Squalane+ Firm and Lift Dual Serum, and Niacinamide Eye Brightening Serum — as well as handled the day-to-day projects around site and PDP, Amazon, email, social, VM, and eventing.