I joined Jet.com soon after Walmart acquired the cross-category e-commerce site geared towards city-dwelling millennials. Starting as a Senior Copywriter, I developed copy for every touchpoint of the consumer journey.
Eventually moving into the Senior Editorial Lead role, I helped concept and execute Jet’s first brand of consumable products, its beauty box subscription initiative, and its blog presence that partnered with brands like Story, Fuji, and Olly. The copy team brought the tone of voice for Jet to life, and to this day despite its closure, its voice is most often remembered.