Bliss started as the first feel-good spa for all – way ahead of its time in 1996. Since day one in NYC, Bliss has been all about pro-grade skincare formulas for your face and body that are infused with bliss (obviously) and results that evolve as you do.
I came onboard as the brand’s copy lead during a full rebrand overhaul — working to bring Bliss back to its fun yet efficacious roots while launching a Pro line at the same time. I created internal resources like a brand book, style guide, and customer service guidelines to establish the new tone of voice. I renamed 38 products based on SEO and consumer insight, wrote packaging copy, and refined positioning for each. I work with email, social, site, PDPS, Amazon, and product development on 360 campaigns so the refined and refreshed brand voice comes to life.