Working with the incredible team at FKA Agency under Publicis Groupe, I concepted and executed TikTok and IG Reels social campaigns for the MAC Cosmetics United States accounts (416K followers total). For a period of four months, I helped create campaigns for such products as the Connect in Color Palettes, MACStack Mascara, and the always-sold-out relaunch of the Squirt Plumping Gloss Sticks. I wrote concepts and strategy, briefs and scripts for influencers, and wrote cation copy — all boosted by and aligned to real-time trends.
As the Creative Lead on a pitch team, I also presented a new way of working to the MAC Team. We showcased how to utilize AI in a fresh, creative way and how to bring MACStack to life for elder millennials and Gen Z.