THE COMPLEXION COLLECTION
THE HOLIDATE COLLECTION
Jaclyn Hill is all about all things beauty, and she’s been sharing that obsession with millions of subscribers since stepping in front of the camera to film her first YouTube video. She’s since launched Jaclyn Cosmetics, and along with it highlighters, liquid lipsticks, bronzers, and more — all with expert formulas and flawless finishes.
As the brand’s copy lead, I work with the team to develop product and brand storytelling start to finish — from product and shade naming to collection concepts, full campaign copy hierarchies including VM, email, and SEO-friendly blogs.
THE COMPLEXION COLLECTION
THE HOLIDATE COLLECTION